CRM & Commercial Tool Development
Helping OEMs and industrial suppliers improve their commercial processes with practical CRM solutions and custom sales tools.
Auryx helps OEMs and industrial suppliers in the Netherlands and abroad improve the way they manage sales, customer information and commercial decision-making.
We design and implement CRM systems, pricing tools and sales applications that support complex B2B sales processes, without forcing your business into a predefined software model.
Your commercial systems should support your business, not limit it
Many industrial companies grow using a combination of ERP systems, Excel files, email communication and informal sales processes.
This often works well in the early stages. However, as sales organisations grow and markets become more international, limitations start to appear:
- Sales opportunities are difficult to track consistently
- Forecasts are based on incomplete information
- Customer knowledge is spread across different systems
- Quotations require significant manual effort
- Pricing decisions depend too heavily on individual experience
- Management lacks reliable commercial insight
A CRM system or commercial tool should solve these challenges instead of adding another layer of complexity.
We help companies understand their current processes, identify opportunities for improvement and implement solutions that create real commercial value.
Independent CRM consultancy for OEMs and industrial suppliers
Selecting and implementing a CRM system is not primarily a software decision. It is a commercial process decision.
A successful CRM should reflect how your sales organisation works:
- How opportunities are created and qualified
- How sales teams manage complex projects
- How quotations are prepared
- How account information is maintained
- How management monitors pipeline and performance
We support companies with
CRM selection
Identifying the most suitable CRM platform based on your requirements, processes and future ambitions.
CRM configuration
Designing pipelines, fields, workflows and reporting structures that match your commercial organisation.
Sales process improvement
Creating practical sales processes that improve consistency, visibility and collaboration.
CRM optimisation
Improving existing CRM environments that are underused, poorly structured or no longer match business needs.
Custom commercial tools and pricing solutions
Not every commercial challenge requires a large software implementation. In many cases, a focused tool can deliver significant improvements.
We develop practical solutions for areas such as:
- Pricing calculations
- Quotation generation
- Margin analysis
- Product configuration
- Sales reporting
- Opportunity qualification
- Commercial dashboards
Depending on the situation, the right solution may be:
- An improved Excel-based model
- A connected Power Platform application
- A custom-built commercial tool
- An extension of your existing CRM or ERP environment
The objective is always the same: reduce manual work, improve reliability and give your commercial team better tools.
Why work with Auryx?
Industrial commercial experience
We understand the challenges of selling complex products, systems and equipment in B2B markets.
Industrial sales processes often involve:
- Long sales cycles
- Multiple stakeholders
- Technical specifications
- Custom quotations
- International customers
- Complex pricing structures
Our solutions are designed around these realities.
Software-independent advice
Auryx has no commercial partnerships or incentives with CRM vendors. This means our recommendations are based only on your business requirements. The best solution may be a leading CRM platform, an existing system configured properly, or a simpler custom tool. We focus on what works, not on selling software licences.
A practical approach
Every company has different processes, systems and challenges. Our approach starts with understanding your current situation.
Understand
We analyse your sales process, commercial workflows and existing systems.
Identify opportunities
We determine where improvements can be made and which solutions provide the most value.
Design the solution
We define the right approach, whether that involves CRM optimisation, new tooling or process improvements.
Implement and improve
We support implementation and ensure the solution works in daily practice.
Who we support
Our services are particularly relevant for:
- OEMs
- Industrial equipment manufacturers
- Industrial suppliers
- Engineering companies
- Technology companies with complex B2B sales processes
We primarily support companies in the Netherlands and also work with international organisations looking to improve their commercial capabilities.